At Cyberface we specialize in offering an effective and innovative approach to doing business online for small and medium sized companies. Whether you are a B&B looking at selling more bed nights or a Tour operator interested in marketing your tours to a wider audience we can develop a result driven strategy for you.
Over the last few years we have worked with a variety of clients in creating a number of web presences for different industries. Truth be told the for every 10 clients we that we work with, 8 of them fall in the SMME (small, medium & micro enterprises sector), most of these websites are designed to promote the company in the most effective way possible. Our approach is one that challenges the norm and innovatively designs a custom made solution for your business.
Lets take an example of a tour operator interested in getting a website. The first thing that we would ideally establish is what’s unique about this operator, what service do they have that they feel would be marketable. Every website needs an edge and a clear goal to succeed, before we can do anything we need to establish that. With this in place the next element that would come into play would be the target audience. As much as the internet opens a global audience, success online comes in numbers in a specific area if interest.
The thought process before indulging into the design and development of your website will inevitably determine whether you are successful or not. Now back to our tour operator … by establishing a key element of the company do we design our approach online, say the client would like to offer travel agents information and packages, our immediate approach is one where we begin to look at the mind set of the travel agent and how they work with the intention of making this website as effective as possible. If you are or now a travel agent you would agree that what you want is quick easy facts that your clients are asking about, you would also like to have a quick selection process based on region, budgets & times of the year, we also know that travel agents are always in a rush to get info and move on. Taking these elements into consideration the best approach would be to look for those interests in our clients packages and from the homepage give our audience the option of getting to the info they came for, but at the same time we would like to drop in the professionalism and uniqueness of client which we would do through spurs of facts through out the site during the end users process. The need to understand your audience as a small business will only result in making your website more effective and at Cyberface we take the time and effort to get it right on the offset.